Nissan City of Red Bank

Blog / Dealer History

When Dreams Become Reality - The Story of Nissan City

Michael Ianelli

Finally...after a lengthy 30-year, award winning and successful career as an Automotive General Manager and Dealer Group Vice President, Michael Ianelli has opened his own Nissan Dealership Franchise right here in Red Bank, a dream years in the making. Michael raised his family here, so his dedication and hard work in the industry has come full circle.

A winning team

Michael, together with his business partner and entrepreneur Jeffrey Weiner opened Nissan City in Red Bank in early 2021 – right in the middle of the Covid-19 Pandemic. The timing was not perfect. Covid-19 was all over the country and businesses were closed.  The business climate was not in their favor. And yet here they are today, going strong and servicing not only the local community but the greater Monmouth and Ocean County area.

It's all about family

Nissan City is Family owned and operated – Michael Ianelli III Used Car Director, Joe Ianelli Sales Manager and Isaac Weiner Vice President. There are various nieces and nephews that are also members of the Nissan City Team. There is always a family member working at Nissan City!

A new way of doing business

From the start, the partners decided that Nissan City’s culture would be centered on a strong customer approach based upon three main business principles that are often overlooked or ignored in the Automotive industry.

Transparency - Nissan City vows to run our operation with complete transparency in every Department – Sales, Service and Parts. Our team will demonstrate complete openness in our pricing, terms and our processes.

Efficiency - Your time is valuable and so is ours, at Nissan City we’ve made investments in People, Processes and Technology to achieve maximum productivity and minimize wasted time, effort and expense. We aim to make your vehicle buying experience pleasurable and comfortable - every time!

Respect - At Nissan City, we set a standard of respect amongst our Customers, Community and Employees. Michael has handpicked all Senior Management and every Staff member. Everyone has had extensive training in how we expect our customers to be treated.  Our people work hard to earn YOUR trust, every day!

Michael Ianelli sets the standard of Care and Service that the entire team follows. It’s Michael’s dedication to our core principles of Transparency, Efficiency and Respect that makes Nissan City different from other dealerships regardless of brand or location. Nissan City aims to provide drivers with a quality buying and ownership experience. 

We invite you to come by when you're ready for your next car, truck or SUV and experience just what Transparency, Efficiency and Respect means to us and you, the customer. Check our inventory here and our pre-owned inventory here. We have a great selection in stock and ready for delivery. Our expert finance department will work with you to find financing that works for you. You can even get pre-approved on our website. Call us at 732-800-9379 to arrange a visit and a test drive with one of our sales specialists. We look forward to seeing you!

Posted in:

Related Posts

Nissan City of Springfield Grand Opening

Our Newest Sister Dealership Grand Opening Celebration!

Friday October 28th 2022 was a great day for a celebration! Just a few months before, Nissan City of Springfield opened to much fanfare with new ownership and a completely new way of doing business! The Integrity Automotive Way Nissan City of Springfield is Integrity Automotive Group's 3rd Nissan and 6th dealership. Co-owners Jeffrey Weiner & Michael Ianelli have teamed up to bring the Integrity core principles of Transparency, Efficiency and Respect - premier customer care found at no other dealer group. By applying these principles every day, Nissan City's customers can feel confident in their purchase. Transparency, Efficiency & Respect These are more than just words, Mr. Ianelli explains. “Jeff and I have more at stake than just ourselves. We have our sons and other family members working in our dealership, and our reputation along with our families’ reputation is on the line. There is always a family member available to speak with.” So, what exactly does this mean? Mr. Ianelli continues, “Transparency: Openness in our pricing - no fees, no games, no add-ons; Efficiency: We have made several investments in technology and processes to save you time; Respect: You are treated as family! Unlike other car dealerships in Union County, we charge NO fees when you buy a car from us. Our mission to provide our valued customers with Transparency, Efficiency & Respect is what makes us different from other dealerships!” A very special day The celebration started at noon with a buffet lunch, with a double ribbon-cutting at 1:30pm. In attendance were representatives from Nissan, dignitaries from Springfield including the mayor and members of the Eastern Monmouth Chamber of Commerce (EMACC), family and friends and business partners. Joe Nolan, along with the crew from 77 WABC Radio was on hand to help with the festivities. Springfield mayor Alex Keiser cuts the first ribbon with members of EMACC, Nick Ianelli, Isaac Weiner, Jeffrey Weiner, Michael Ianelli, Mike Ianelli Jr., Rich Willis GM Nissan Regional VP Arcangelo Lofaro cuts the second ribbon with Nissan Representatives, Isaac Weiner, Jeffrey Weiner, Michael Ianelli, Nick Ianelli, Mike Ianelli Jr., Rich Willis GM Jeffrey Weiner, Arcangelo Lofaro (Nissan Regional VP), Will Jones (Nissan Area General Manager), Michael Ianelli Rich Willis GM with WABC reps including Joe Nolan 77 WABC is on-hand with swag! We presented the All-New 2023 Nissan Z - the only Nissan dealer in the country to have one!

Fun Area Destinations For The Whole Family

There’s nothing better than a new or pre-owned car, truck or SUV from Nissan City! It's a perfect opportunity to take the everyone out for a day trip. We have some great suggestions for the family. The Liberty Science Center is an amazing destination for kids and adults! So much to do and see. The Jennifer Chalsty Planetarium is the largest in America. And the Planetarium is not just for roaming the universe! Shows like One World, One Sky: Big Bird’s Adventure and the Taylor Swift Laser Show are great fun! 🎉 More information is here: https://lsc.org/ Your kids will absolutely love Big Kahuna’s Water Park in West Berlin, NJ! An easy drive down I95 to exit 4, it’s completely covered so the fun continues even in the winter. You can buy a season’s pass or arrange a special birthday event. A blast! 🤩 Information here: https://bigkahunas.com/nj/ Into Skiing or snowboarding? ⛷️ Mountain Creek in Vernon NJ is the premier destination bar none! Big enough for a whole day, and with a mix of trails you’ll never do the same run twice. Snowtubing, rentals, restaurant make it a day of fun and adventure. And don’t forget the waterpark in the summer. 💦 Find out all about it here: https://mountaincreek.com/ We also have suggestions for delicious dining in our blog post Delicious Prize Wheel Destinations. If you haven’t yet purchased or leased your next vehicle, we invite you to come by when you’re ready for your next car, truck or SUV and experience just what Transparency, Efficiency and Respect means to us and you, the customer. Check our new inventory here and our pre-owned inventory here. We have a great selection in stock and ready for delivery. Our expert finance department will work with you to find financing that works for you. You can even get pre-approved on our website. Call us at 732-800-9379 to arrange a visit and a test drive with one of our sales specialists. We look forward to seeing you!

Delicious Prize Wheel Destinations

Nissan City is known for an exceptional customer experience from start to finish. To add extra fun for our customers, we have a Prize Wheel that everyone gets to spin for a perfect new car day! Among the prizes are gift certificates to some great local restaurants. We thought we’d dive into a few of them. For a perfect pizza day, we suggest La Famiglia Prima Pizza, located at 943 Route 34 in Colts Neck, (732) 943-5315. Prima offers a creative variety of pizzas including chicken marsala, Caesar, scungilli, shrimp scampi and taco pies. And don’t miss their fabulous upside-down Sicilian pie! If you love garlic knots, you might try a sandwich like fried eggplant or chicken cutlet, chicken or eggplant parm on a jumbo garlic knot, a one-of-a-kind specialty! Right across from our Red Bank showroom is Greek Eats at 89 Newman Spring Road, (732) 530-0777. Greek Eats is one of our regular go-to places for lunch and for good reason! Very reasonable prices for delicious Greek dishes, eat in or to go. There's a great selection of dishes such as grilled chicken or lamb sandwiches on pita piled high with lettuce, tomato, tzatziki sauce and onions, tasty hummus and Greek salads with feta cheese and kalamata olives, cucumbers and herbal dressing. If you yearn for delicious Asian-American fusion then Teak Restaurant is the place, 64 Monmouth Street, (732) 747-5775. You can pair a cocktail like a lychee martini with hot small plates like crispy rock shrimp, Korean fried wings, lotus buns and pork potstickers. Teak is also known for their Red Bank roll, which is filled with yellowtail, green onion, topped with pepper tuna, avocado, crispy taro root and mango habanero sauce (highly recommended!) or a shrimp tempura roll and other unique dishes. If you haven’t visited our dealership yet, we invite you to come by when you’re ready for your next car, truck or SUV and experience just what Transparency, Efficiency and Respect means to us and you, the customer. Check our new inventory here and our pre-owned inventory here. We have a great selection in stock and ready for delivery. Our expert finance department will work with you to find financing that works for you. You can even get pre-approved on our website. Call us at 732-800-9379 to arrange a visit and a test drive with one of our sales specialists. We look forward to seeing you!